project summary
Optio Publishing partnered with us to capture a full library of dental photography and video content for Spencer Dentistry in London, Ontario. The goal was to create clean, modern visuals for website, marketing, and commercial use, all within a single, efficient production.
PROJECT SUMMARY
Client: Optio Publishing (for Spencer Dentistry, Shore Dental Group)
Project: Dental Office Photo & Video Content Production
Location: London, Ontario
Services: Commercial Photography, Video Production, Creative & Production Planning
Completed: July 2024
The goal was to create a versatile content library that could be used across website design, marketing campaigns, and commercial production.
This included:
- Lifestyle photography showing patient and staff interactions
- Interior and exterior clinic photography
- Environmental team headshots
- Video clips for marketing and commercial use
- Interview-style video content with dentists
Video footage was captured by Dylan & Sandra, with final video editing produced by Optio Publishing.
For this project, we needed to:
- Capture a wide range of content within a limited timeframe
- Work around real patient appointments once the clinic opened
- Maintain a clean, professional look without disrupting operations
- Coordinate both photography and video production simultaneously
After the first portion of the shoot, the clinic became fully operational, requiring us to adapt in real time while continuing to capture high-quality content.
From there, we developed a structured shot list covering:
- Patient interactions and lifestyle moments
- Dental procedures and consultations
- Technology and equipment highlights
- Interior and exterior imagery
- Interview-style video content
A key priority was efficiency.
Rather than treating photo and video as separate productions, we planned to capture both simultaneously whenever possible. This reduced downtime, minimized disruption to the clinic, and ensured consistency across all content.
overview
the challenge
STRATEGY & CREATIVE PLANNING
We captured photography and video at the same time throughout the shoot. This approach allowed us to:
- Reduce production time
- Maintain visual consistency across formats
- Avoid duplicating setups
- Minimize impact on clinic operations
- Moving quickly between setups
- Adjusting timing based on patient flow
- Capturing content without interrupting staff or patients
- Reception interactions
- Dentist consultations
- Communication moments between staff and patients
- Reception and waiting areas
- Treatment rooms
- Technology and equipment
- • Exterior and surrounding environment
- Interior images were captured using a mix of HDR and flash photography to maintain a clean, bright, and natural look.
- Exterior images were carefully composed to highlight the clinic while minimizing distractions.
- Scanning technology used for treatments such as Invisalign
- Consultation-style demonstrations
- Clean and modern equipment visuals
- Tooth extractions
- Wisdom teeth removal
- Treatment processes and patient care
PRODUCTION APPROACH
Deliverables included:
- A full library of lifestyle and dental office photography
- Interior and exterior architectural images
- Environmental headshots
- RAW video clips covering key areas of the clinic
- Interview-style video content with audio
Photography was delivered as both edited images for the client and RAW selections for Optio Publishing.
Video footage was delivered as RAW clips for Optio’s team to edit into final marketing assets.
- Website design
- Marketing campaigns
- Social media
- Commercial video production
This project also led to additional work with the Shore Dental Group across multiple locations, demonstrating the effectiveness of a consistent and scalable production process.
Key factors included:
- A clear shot list and production plan
- Capturing photo and video simultaneously
- Flexibility within an active clinic environment
- •A focus on natural, patient-centered visuals
By combining strategy with efficient execution, we were able to deliver high-quality content without disrupting the clinic’s operations.
DELIVERABLES
RESULTS
WHY THIS PROJECT WORKED
Greenfield Dental needed high-volume photo and video content of real patient interactions, captured on a tight timeline, to create natural, welcoming, family-focused visuals.
Patient-Focused Dental Photo & Video Production
Captured photo and video for Shore Dental Group’s second location, showcasing the space, advanced technology, and patient experience through a complete visual library.
Dental Office Photo & Video Production with Drone Content
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Frequently Asked Questions
A typical dental content shoot includes interior and exterior photography, team portraits, patient interaction imagery, and video content such as clinic walkthroughs and interview-style footage.
Can you capture photo and video at the same time?
Yes. We specialize in capturing both photo and video simultaneously, which reduces production time and minimizes disruption to your clinic.
How do you work around active clinic schedules?
We coordinate with staff and capture content during natural breaks in the schedule, allowing the clinic to continue operating smoothly.
Do you provide final edited video?
In this project, video footage was delivered as RAW clips for the client’s internal team to edit. We can also provide fully edited video depending on the project scope.
Can this process be scaled across multiple clinic locations?
Yes. We regularly work with multi-location dental practices and create consistent visual content across all locations.
some of the amazing Brands we’ve loved working with
As a creative duo, we’re passionate about capturing people, brands, and the stories behind them. Our roots in wedding photography shaped a bright, natural, and editorial visual style that now carries into our commercial photo and video work.
We focus on authentically showcasing businesses and the people behind them—creating imagery that feels polished, approachable, and full of personality while still aligned with your brand and marketing goals.
behind the lens
meet us
1. planning
2. capture
3. delivery
We discuss your goals, location, visual style, and how the images will be used.
Sessions are photographed onsite or on location using a mobile setup tailored to your environment and workflow.
You receive professionally edited images and video ready for immediate use across web, print, and marketing platforms.
Our Process
info@dylanandsandra.com
226-977-5755
Our Contact Information
Mon-Fri 9AM - 5PM
Our Business Hours
Our homebase is in London Ontario and we serve clients across Southwestern Ontario.
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